“LESS IS MORE” (Ludwig Mies Van Der Rohe)
Creative / Design / Marketing / Events & Exhibitions / Business Development
I am a Creative Design Director with 20+ years of experience delivering innovative, creative solutions and revenue growth for brands across the Middle East by propelling design, advertising, marketing strategies, events, and exhibitions.
I started my career as a designer in a boutique agency in Lebanon, leading my way up to a creative design director role for IFP Group, one of the leading Events, Marketing, and Advertising Groups in the Mena Region. Managed and led creative teams of diverse personalities delivering award-winning projects and campaigns under tight deadlines.
My passion for art and design has been my companion since childhood, allowing me to apply my creative artistic touch to every project I worked on. I have always believed that simple artistic designs backed up with a story are the gate to success in every advertising and marketing campaign.
With my extensive experience in events and exhibitions, I led large teams of creatives for nine years in pitching and getting awarded large-scale international events and exhibitions covering concepts, design, marketing, and events build-up.
Strategic thinker with unique creative ideas and innovative marketing initiatives. I enjoyed working as a Marketing and Creative Director on the Group level for eight years. Where I established two in-house agencies and managed multiple accounts from different industries, with a proven record in cost reduction and revenue increase—I am an expert in marketing strategies, brand identities, and digital marketing.
My creative input and strategic marketing solutions allowed me to lead agencies and open new business opportunities for many brands in new markets.
Industry Expertise
Exhibitions, Automotive, Hotels, Restaurants, Banks, Universities, FMCG, Government Entities, Healthcare, Pharmaceutical, Construction, and Industrial.
Ziad Abi Abdallah
Design & Marketing Consultant
"Less is More" is my Motto.
I have always believed that simple artistic designs backed up with a story are the gate to success in every advertising and marketing campaign.
